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BB Cream Market is Poised for Growth

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By: TOM BRANNA

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BB creams/beauty balms—such as Clinique’s new Age Defense BB Cream Broad Spectrum SPF 30—are resonating with consumers, according to NPD Group. According to a new report by The NPD Group, Inc., BB creams are doing A-OK. Also known as blemish balms or beauty balms, BB creams have grown significantly in sales in the past several months by catching the fancy of a small segment of US women, said NPD. In fact, in the 12 months ending March 2012, BB creams sold in US department stores generated...

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